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The Communicators

News/Business. People who shape the digital future.




San Francisco, CA, USA

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Channel 121 (777 MHz)






U.s. 8, Us 5, Panasonic 5, Samsung 4, Oakland 3, Sopa 2, New York 2, Seattle 2, Qualcomm 2, England 2, Apple 1, Terry Branstad 1, United States 1, Google 1, Orix 1, Britta 1, Bouchon 1, Qadeer 1, John Lorez 1, Mr. Kennedy 1,
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  CSPAN    The Communicators    News/Business. People who  
   shape the digital future.  

    July 14, 2012
    6:30 - 7:00pm EDT  

what do you say about the display for policy makers? >> the members of congress may affect the future of innovation. this is about 11000 the size of the international association. there are great things happening. let us do our thing. those areas of technology or entrepreneurs are allowed to go forth, whether to sell funds or cash machines, are going to work great are on the world. that is all the innovation and opportunity we need -- such as all the opportunity we need. provide in the outlook -- innovation for us. >> do policy makers like to come down here? >> they do like to come down. we think is very important that they see what the real world is like, so they can make votes and do other things that are
affecting how we build products and what you can do and things like that. great innovators like apple and google and others, we hired them here in the united states, and we have great international companies here. but the u.s. is the world leader and we want to keep it that way. it is important that we have the right policies. >> we walked into the displays and saw that you had your legislative agenda essentially on that table, including about, so but, and others. -- hipaa, sopa and others. what has this been like for you? >> it has been great for us. we killed hipaa and sopa. we got the jobs passed -- the jobs act passed. and we are moving on to
strategic immigration. we want to get the best and brightest. we also increased the spectrum for wireless broadband. in the future, you can have your wireless devices and take your products anywhere in the country and they will work. generally, we think the congress and the administration has done a pretty good job for the technology industry. we still lack to chip away some of these rules that discourage starting businesses and make for competitive disadvantages, but we are doing ok. >> we talked with corr, and -- with qualcomm and a talked-about new efficiency in the spectrum use. are you also getting more efficient with your spectrum? >> any technology company, including verizon, with paid perspective -- paid spectrum, they have paid handsomely to use it well. it is not only the marketplace,
but it is demand. if you do not use the spectrum that you paid billions of dollars for, you are in trouble. it is not only about spectrum. google is here. intel is here. the chips are getting better. we even have a product that enables you to make anything in your home through 3d printing. it is the wave of the future. >> in a political our crop -- politico article, you were qu of the campaign. do you see a tough agenda for the mitt romney campaign? >> i think they're using technology. in their own way, they like
technology. it is a clean industry. i personally support mitt romney because i think he is better for business, better for job creation. he does not rely on a big federal bureaucracy and he will wear away at it rather than increase it. the defense of business owners initiative is investing in the u.s. you do not know what union rules you're going to be hit with. the tax rate is highest in the world in the u.s. our members are being and courage to invest abroad -- encouraged to invest abroad. the most important thing to our success is the output of the u.s. economy. that is why i support mitt romney. >> gary shapiro, the president and ceo of the consumer
electronics association. >> we are talking with joe kennedy, who is ceo of pandora. for people who do not know, what is pandora? >> it is a personalized internet radio. it enables you to create your own radio station based on your own artists or songs or john lorez. -- or genres. >> what is the business model? >> it has been in business for over 12 years. we actually launched it 6.5 years ago. there has been a tremendous amount of development and intellectual property. we finally put federal together into pandora personalize radio 6.5 years ago. it is primarily had supported, -- ad supported, free to the
consumer. we do have a subscription option. it is available over the internet. you have that choice. you can enjoy it for free or pay for advertising -- you'll enjoy it for free and have advertising, or pay $36 a year and have no advertising. our revenues have been growing significantly. but we do face significant royalty costs, which is one of the main issues that we have been given with. >> what have you been telling members of congress? radio is converging. -- >> radio is converging. consumers can listen to radio in their car, on a set top box, over the internet. it the way legislation treats those different types of radio is wildly different, based on a different time frames of when
those technologies were invented. as a consequence -- and as content, internet britta or as far higher quality -- royalties. fm radio pays no royalties. satellite cable pays 8% 15% of their revenue. we have been paying 50% of our revenue to royalties. we need a level playing field. that is technology agnostic. it recognizes that radio is ready and. >> has anyone introduced anything? >> there was a piece of legislation in the last congress. it was the so-called performance rights act. they did not come to a full vote in either chamber. i think there continues to be interest in this topic, and a realization that a level playing field is the right thing here. getting a technology neutral
approach radio is appropriate. the time will come. >> what other issues -- one of the other issues that capitol hill is dealing with is the issue of privacy. what about the information that you collect from those who use pandora? >> we take a very conservative posture in terms of privacy. we only have your e-mail address, age, gender, and the code. nothing beyond that in terms of user information. and we do not sell or share it with other entities. we do use your information to target advertising to make it more relevant to you. but we do not use geo-locations, for example. even though we are used extensively on smart phones. we will use the zip code that the user provided to us at the time of registration.
we know you are in the washington d.c. area, but not tracking you where you are this minute verses the next minute. a lot needs to be sorted out from a privacy standpoint and with a very conservative position. >> where are you based? >> in san francisco -- actually, in oakland. we developed in an enterprise zone in the oakland and we now have over 500 employees. and in a part of oakland that does not have a lot of things in terms of business of that size and scale. we are very excited to be part of a city that really appreciates the employment growth that we have brought to it, and has been very supportive of our continued development. >> venture capital? >> we were venture funded. we went through many rounds of venture funding. we went public last year in
june. we are traded as we"p" on the new york stock exchange -- as simple "p" on the new york stock exchange. we have 50 million active registered users every month. we represent under 6 -- just under 6% of all radio listening in the country. in new york, pandora as bigger than any other ready a station in that market. >> what is your background? >> the first part of my career was at saturn, the car company. i tried to turn that model upside-down and do great things for the consumers. and then i came into the internet world several years ago and tried to use the internet to create new possibilities for consumers. >> mr. kennedy, a common use of
pandora is smart phones, but how else? >> the products are meant to show the full range of possibilities. this is an outline after market radio. it is connected to an iphone. the consumer, when using this in their car, it is no different from using a am or fm radio. we have another xtreme of a samsung's refrigerator. there really is a samsung refrigerator that integrates pandora. the percentage of people who buy this refrigerator who connect to bandura with an account is unusually high. people really are enjoying pandora in their kitchens, courtesy of these dams on refrigerator. and we are huge on -- courtesy of samsung on their
refrigerator. and we are huge on ipad and kindle fire. all the companies displaying up here, half of the company's market products that integrate pandora. direct tv, samsung, intel, audio? -- carmielvox, pretty much -- audiovox, pretty much all of the electronics technology today. craigslist thank you -- >> thank you. >> panasonic is one of the companies that has a display here at the consumer electronics show on capitol hill. and peter salmon is the vice-
president of panasonic. what do you do for panasonic? >> i work on the technology issues, the development of technology, seeking out what our global company can do in the u.s., and howard are indeed activities here in the -- how our r&d activities here the u.s. can benefit the whole company. >> where are you based? >> just across the river from new york, but we have 150,000 people spread around the u.s. they are all involved in a combination of manufacturing. before a the audience -- from avionics and two batteries -- from avionics to batteries, marketing and sales activities, r&d in boston, and in michigan.
in texas, and a few other places. >> what is it that you what lawmakers, policymakers, and their staff to see on capitol hill? >> first, the display for the consumer electronics adderall, -- at home, but we also have a wide range of products. including the products we have here today. we need to be able to generate new forms of energy. it once you generate it, of course, you've got to be able to store it intelligently and manage it. along with the traditional forms of power generation in the grid, more and more people are actually creating their own energy at home, typically, using wind power or more importantly, solar.
in salem, ore., we make these giant, heavy refined form of the silica that get sliced into thin layers and then turn into the module that make up solar panels. panasonic is the -- is proud to be the company with the single most efficient energy pass through with solar panels, a little over 20%. over time, we hope to grow that, so more energy is actually collected and sent down the system into your home for storage. although we do not provide that with places yet, but we do have a new system of storage. those batteries are essentially these. this kind of cell is a lithium
ion sell. we sell 6800 of these package together in modules to power tesla roadster. it will go to hundred 50 miles in one charge. the packaged -- 250 miles in one charge. but package differently, they go into homes in small units. for example, the university of san diego has installed a very large storage array that takes power of through in one corner of the campus, and stores of for the rest of the campus as part of their energy demonstration project. the we are all learning how to make things more efficient and effective. >> is your solar business profitable? >> our solar business, like so many others, is relatively new in this country.
it is growing quite rapidly, because we have the world's most efficient and we have a global supply chain. we are pretty well situated to be a competitor. but our focus is not typically a home as much it is -- as much as it is business to business sales. we just installed a panel at mrsa stadium in seattle. power is almost 50 percent -- at the mariners' stadium in seattle. its powers almost 50% of their needs. you will see this more and more in the market. >> lawmakers, policy makers, what is the importance of them seeing solar when it comes to power? >> the importance is to understand that a nation's industry that needs care and attention should not be undercut or wrongly disadvantage relative to other opportunities in the market. we're very active in discussing
how the new energy proposals, energy legislation moves through congress. and what we can do in industry to help government understand how this can play an important part in the growing energy needs and has a way to save fossil fuels, because these are ultimately sources that will run out. >> it -- an eye-catching display you have. can you explain what this is? >> if you still have the crt television, the two tv type of years past, it typically took over 300 watts. today's large screen, flat panel tv, you can get a 50 inch plasma or an lcd tv that uses one-third of the power and give
you six times the picture quality, multiple channels of sound, in the jurors' right out of the sd card into the television, it connects to cable directly, web features to bring the web into any tv, regardless of your provider. and all of that runs on less than one-third of the power that your old tv used. an interesting part of this product, as people get rid of their old crt televisions, of course, you want to responsibly recycle them because the electronics often have things that should not go into the landfill, and most places do not permit it anymore, which is the right thing. what do you do with the glass tubes and other things? at panasonic, we take the plate glass, which is pure and clean, and spin it into a glass of foil. we vacuum out the air and this
is nearly one quarter inch thick installation that is 14 times more effective than the typical fiberglass in your home. we are already using this type of product made out of all television screens in small appliances, hot water kettles, microwave ovens, and the like. they retain the seat. over time, we hope this -- they retain the heat. over time, we hope that we can replace these altogether. >> we were talking to the vice- president -- the president's of panasonic about solar panels. thank you. >> i am now joined by mek bouchon. -- enrique.
>> all of these items have been printed by this machine. >> these are full scale items. >> you take plastic and run it through a heater and then you distribute it through the heater, and thereby later, it builds a three the item -- layer by layer, it builds a 3 d item. >> the do you make this machine? >> know, we distribute this. >> who invented this? >> a company out of england. >> what is your role? >> [unintelligible] >> what is your background? >> electrical engineering. i start my first business when i
was very young. at that time, machines were too expensive to keep up. when they started coming down in price, this seemed like more interesting work. >> where is the machine built? >> in england. >> and they are headquartered there? >> [unintelligible] >> how does this big mechanical hand get printed on this? >> all of the individual parts are printed on the machine and assembled by hand. you still have the electronics and motors inside, but all of the cost it was made here. >> are these commercially available? >> they are. this particular model, $3,930. >> how many have you sold? >> several hundred.
>> who would need this printer? anytime you need to do design of some kind, but if you look at this hand, it would have been about $10,000. in parts with the materials from a machine, it is less than $100. >> your role at desktop, do you consider self an inventor or distributor? inventor. could you consider yourself an inventor? >> [unintelligible]
>> why are you up here on capitol hill? >> if the cost goes down and the technology proliferates more from all of these things are digital models. you can pretend you did not own any of that music. you can take a file and give it to hundreds of thousands of people. it does not matter if they have something to make the file with. that ends up being a principal issue. how do you make an adequate solution for content protection and content management that takes into account people's ability to create so they do not hinder the technology, but will take into consideration the owners considerations as well. >> how long did it take you to make it? >> the plastic body, 21 hours. >> is this making something now?
>> it is printing a three chamber to whistle. >> and we have been talking with the president of desktop fab about 3d building. -- 3d printing. >> congressman beryl icet is here at the consumer ought electronics -- deryl issa is here at the consumer electronics show. what are you looking at? >> this event gives members of congress and idf were electronics is going. a robot that could be used in the hospital and gives qadeer access to the doctor remotely in real time, otherwise, the doctor
may not get there. and the networks, pandora, the various 3d screens that will be used at the republican and democratic conventions, they are all here today. all those items are exciting to members of congress that are not necessarily tech savvy. >> what are the policy implications of this technology? orix one of the big ones is available spectrum, -- >> one of the big ones is available spectrum about whether the wifi that you use in your home or driving down the road. today, particularly qualcomm, is showing a new standard that would allow video to be transferred over the internet or on to your cell phone with the same resolution, half the size of the data. twice as much for the price. >> with the same amount of spectrum. >> exactly. a big advance. and now we're looking at growth
that in two or three years could double the amount of video. this new standard could allow us to double the video with existing spectrum. this is something that members of congress need to understand. >> do you think that spectrum auctions are going to happen shortly? >> i do. i am an advocate for expansion. sometimes we get focused on the term auction and get focused on the money will receive rather than the benefit to the consumer. the spectrum belongs to the american people. they need to go to the best -- to the highest and best use and not just the most profit. >> the question of whether or not to post commercials, etcetera, as chairman of your committee, d.c. issues that might involve election issues? >> we do. -- do you see issues that might involve election issues? >> we do.
it is a problem every election year where people would like to leverage their existing office for the next office. we also think there should be greater transparency in all of government spending. just this week, the day that act will be on the house floor and it will end -- of data act will be on the house floor and it will make things more transparent for all of us. >> thank you. >> thanks for covering it. [captioning performed by national captioning institute] [captions copyright national cable satellite corp. 2012] >> tomorrow, iowa governor terry branstad discusses his state's economy and the opposition to the medicare expansion included in the health care law. then green party presidential nominee take your calls and questions. and the congressional quarterly
staff writer has an update on the u.s. postal service's fiscal state. that is live at 7:00 a.m. on c- span. >> we have leaks that have occurred throughout every administration that has served in america. is there a particular reason why we should be so dramatically about the recent spate of leaks that have occurred? " you put your finger on an interesting -- >> you put your finger on an interesting question. some people say that we have to allow least because that is the only way information about wrongdoing within the government will surface. but that is not the case. congress in its wisdom has passed a series of was a blow or protection laws. it if your a whistle blower, or a person within the government and you see something that looks and you see something that looks like was